{"id":127106,"date":"2020-03-04T11:14:54","date_gmt":"2020-03-04T08:14:54","guid":{"rendered":"http:\/\/www.testeryou.bootests.com\/?p=127106"},"modified":"2021-05-26T09:26:56","modified_gmt":"2021-05-26T06:26:56","slug":"bankacilik-ve-finans-sektorunde-yapay-zeka","status":"publish","type":"post","link":"https:\/\/testeryou.com\/tr\/bankacilik-ve-finans-sektorunde-yapay-zeka\/","title":{"rendered":"Bankac\u0131l\u0131k ve Finans Sekt\u00f6r\u00fcnde Yapay Zeka"},"content":{"rendered":"

2018, farkl\u0131 yaz\u0131lar\u0131mda \u00f6zetledi\u011fim gibi, IT sekt\u00f6r\u00fc i\u00e7in olduk\u00e7a dinamik bir y\u0131ld\u0131. Kurumlar\u0131n, \u00f6zellikle verimlili\u011fi art\u0131rmak i\u00e7in i\u015f d\u00fcnyas\u0131na yapay zeka (AI) teknolojisini entegre etme \u00e7al\u0131\u015fmalar\u0131 ve bunun sonucunda kendileriyle rakip olan kurumlara meydan okuyabilecek yapay zeka algoritmalar\u0131n\u0131n hayata ge\u00e7irilmesi gibi s\u00fcre\u00e7lere \u00e7ok\u00e7a tan\u0131k olduk.<\/p>\n

Yapay zeka (AI), makine \u00f6\u011frenmesi ve do\u011fal dil i\u015fleme (NLP) gibi bir\u00e7ok farkl\u0131 teknolojiye ev sahipli\u011fi yapan kullan\u0131m alan\u0131 olduk\u00e7a geni\u015f bir terim. Bankac\u0131l\u0131k ve finans sekt\u00f6r\u00fcnde yapay zeka alan\u0131nda her yeni g\u00fcn farkl\u0131 bir bankan\u0131n farkl\u0131 bir projesini duyuyoruz. Analistler ise yapay zekan\u0131n bankac\u0131l\u0131k sekt\u00f6r\u00fcne 2030 y\u0131l\u0131na kadar 1 trilyon ABD Dolar\u0131ndan fazla ek fayda getirece\u011fini tahmin ediyorlar.<\/p>\n

Teknolojik geli\u015fmeleri tahmin g\u00fcc\u00fcm\u00fcn herhangi bir \u201cf\u00fct\u00fcrist\u201d kadar iyi oldu\u011funu s\u00f6yleyerek bu yaz\u0131n\u0131n geri kalan k\u0131sm\u0131n\u0131 riske atmak istemiyorum. Bunun temel sebebi, teknoloji alan\u0131ndaki yeniliklerin \u00e7ok h\u0131zl\u0131 ger\u00e7ekle\u015fmesi ve bir \u00e7ok geli\u015fmenin iyile\u015fme ve verimlilik yan\u0131nda istenmeyen sonu\u00e7lara da yol a\u00e7abilmesi. Yine de bu yaz\u0131mda bankac\u0131l\u0131k sekt\u00f6r\u00fc i\u00e7in yapay zekan\u0131n yak\u0131n gelecekte kurumlara ve kullan\u0131c\u0131lara getirebilece\u011fi faydalara de\u011finmek istiyorum.<\/p>\n

1- Geli\u015ftirilmi\u015f bankac\u0131l\u0131k \u00fcr\u00fcnleri<\/strong><\/p>\n

Bankac\u0131l\u0131k ve finans sekt\u00f6r\u00fc, son y\u0131llarda \u00e7ok ciddi s\u0131\u00e7ramalarla b\u00fcy\u00fcyor. D\u00fcnya \u00e7ap\u0131nda zaman ve lokasyon ne olursa olsun, milyonlarca bankac\u0131l\u0131k i\u015flemi \u00e7evrimi\u00e7i olarak yap\u0131l\u0131yor. Otomatikle\u015ftirilmi\u015f i\u015flemlerin ve uygulamalar\u0131n, yapay zekan\u0131n bankac\u0131l\u0131k sistemine ve mobil bankac\u0131l\u0131k uygulamalar\u0131na entegre edilmesi i\u00e7in \u00f6nemi son derece b\u00fcy\u00fck. Yapay zekan\u0131n bankac\u0131l\u0131k sekt\u00f6r\u00fcndeki ana rol\u00fc ise pek \u00e7ok uzmana g\u00f6re m\u00fc\u015fteri hizmetlerinin iyile\u015ftirilmesi.<\/p>\n

Yapay zeka \u00e7o\u011fumuzun bildi\u011fi \u00fczere \u00e7ok \u00e7e\u015fitli veri t\u00fcrlerini analiz edebilen ve bu sayede m\u00fc\u015fteri davran\u0131\u015f\u0131 ve tercihleri hakk\u0131nda h\u0131zl\u0131 ve do\u011fru bilgiler sa\u011flayabilen bir teknoloji. M\u00fc\u015fterinin ihtiyac\u0131n\u0131 ve gereksinimlerini alg\u0131layarak, m\u00fcmk\u00fcn olan en iyi bankac\u0131l\u0131k hizmetlerini m\u00fc\u015fterilere sunabilmek bankalar i\u00e7in son derece kritik bir konu. Kullan\u0131c\u0131lar\u0131n ge\u00e7mi\u015f verilerinin detayl\u0131 ve h\u0131zl\u0131 olarak analiz edilmesi, kullan\u0131c\u0131ya do\u011fru \u00fcr\u00fcn ve hizmetleri sa\u011flamak i\u00e7in gerekli olan kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131 ortaya \u00e7\u0131karmada b\u00fct\u00fcnleyici bir rol oynuyor.<\/p>\n

Yapay zeka teknolojisi, veri toplama ve analiz prensibi ile \u00e7al\u0131\u015f\u0131yor. Yapay zeka \u00f6zellikleriyle zenginle\u015ftirilmi\u015f bir mobil bankac\u0131l\u0131k uygulamas\u0131, \u00f6\u011frenme s\u00fcrecini ve kullan\u0131c\u0131 deneyimini geli\u015ftirmek i\u00e7in kullan\u0131c\u0131lar\u0131n t\u00fcm ilgili ve yararl\u0131 verilerini toplayabiliyor. Bu verileri toplad\u0131ktan ve analiz ettikten sonra ise kullan\u0131c\u0131ya sunulan deneyim ve hizmetler ki\u015fiselle\u015ftirilebiliyor.<\/p>\n

Bunun yan\u0131nda, finansal i\u015flemlere ili\u015fkin veriler, banka kullan\u0131c\u0131lar\u0131n\u0131n sat\u0131n alma \/ kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131 anlamas\u0131na yard\u0131mc\u0131 oluyor. Banka bu verilere dayanarak ki\u015fiye g\u00f6re \u00f6zelle\u015ftirilmi\u015f bir yat\u0131r\u0131m ya da \u00f6deme plan\u0131 haz\u0131rlayabilir ve m\u00fc\u015fterilerine b\u00fct\u00e7eleme konusunda yard\u0131mc\u0131 olabilir. Yine bankalar kullan\u0131c\u0131 verilerine dayanarak m\u00fc\u015fterilerine, harcamalar\u0131n\u0131 ve yat\u0131r\u0131mlar\u0131n\u0131 kontrol edebilmeleri i\u00e7in tavsiyeler g\u00f6nderebilirler.<\/p>\n

Varl\u0131k ve portf\u00f6y y\u00f6netimi de benzer \u015fekilde yapay zeka ile daha etkin ve verimli bir bi\u00e7imde kurgulanabilir durumda. Bankalar\u0131 ziyaret etmekten hi\u00e7 ho\u015flanmayan kullan\u0131c\u0131lar i\u00e7in \u201cbankac\u0131l\u0131k parmaklar\u0131n\u0131z\u0131n ucunda\u201d temas\u0131 uzun zamand\u0131r kullan\u0131l\u0131yor. M\u00fc\u015fteriler yapay zeka ile otomatik ve g\u00fcvenli i\u015flemlerin avantajlar\u0131ndan yararlanabilir, her zamanki al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re herhangi bir \u015f\u00fcpheli i\u015flem i\u00e7in an\u0131nda bildirim alabilirler.<\/p>\n

Yapay zekan\u0131n bir ba\u015fka kullan\u0131\u015fl\u0131 uygulamas\u0131 ise bankalar\u0131n kart sistemleri. Yapay zeka, yaln\u0131zca kredi kart\u0131 ve bankamatik kart\u0131 y\u00f6netim sistemini otomatikle\u015ftirmiyor, ayn\u0131 zamanda daha g\u00fcvenli hale de getiriyor. Bir kart\u0131n kaybolmas\u0131 durumunda m\u00fc\u015fterinin uzun bir kimlik do\u011frulama i\u015fleminden kurtulmas\u0131na ve bu sayede zaman ve efor tasarrufu elde edilmesine olanak sa\u011fl\u0131yor.<\/p>\n

2- Chatbot\u2019lar<\/strong><\/p>\n

Di\u011fer t\u00fcm kurumlar gibi, bankalar i\u00e7in de yeni m\u00fc\u015fteriler kazanmak ve m\u00fc\u015fterilere m\u00fckemmel bir kullan\u0131c\u0131 deneyimi sunarak ihtiya\u00e7 duyduklar\u0131 hizmetleri sa\u011flamak kritik bir konu. \u0130nsanlar art\u0131k bankalar\u0131n sundu\u011fu faiz oranlar\u0131, kredi tipleri veya di\u011fer anl\u0131k bankac\u0131l\u0131k hizmetleri \u00f6zelindeki basit bilgileri almak i\u00e7in bankalar\u0131 ziyaret etmiyorlar. M\u00fc\u015fterilerin tek yapmas\u0131 gereken ilgili bankan\u0131n web sitesini ziyaret etmek ve arad\u0131\u011f\u0131 t\u00fcm bilgilere an\u0131nda eri\u015febilmek.<\/p>\n

Chatbotlar\u0131n, g\u00fcn\u00fcm\u00fczde yapay zeka teknolojisinden yararlanan en pop\u00fcler yaz\u0131l\u0131mlar olduklar\u0131n\u0131 biliyoruz. M\u00fc\u015fteriler ak\u0131llar\u0131na bir soru tak\u0131ld\u0131\u011f\u0131nda banka \u00e7a\u011fr\u0131 merkezlerini aramay\u0131 veya bankalara e-postayla g\u00f6ndermeyi can s\u0131k\u0131c\u0131 buluyorlar ancak bir bankan\u0131n web sitesindeki ya da mobil uygulamas\u0131ndaki bir chatbot taraf\u0131ndan sorulan \u2018Merhaba, Nas\u0131l Yard\u0131mc\u0131 Olabilirim?\u2019 sorusuna cevap vermek onlar i\u00e7in hem kolay hem de olduk\u00e7a e\u011flenceli olabiliyor.<\/p>\n

Telefon g\u00f6r\u00fc\u015fmesi ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, chatbotlar, kullan\u0131c\u0131lara herhangi bir i\u015flemi tamamlayabilmeleri i\u00e7in faydal\u0131 ba\u011flant\u0131lar sa\u011flayabildi\u011finden, kullan\u0131c\u0131lar taraf\u0131ndan daha etkin ve h\u0131zl\u0131 olarak de\u011ferlendiriliyorlar. Chatbotlar ileti\u015fim esnas\u0131nda sa\u011flad\u0131klar\u0131 ba\u011flant\u0131larla ayn\u0131 zamanda m\u00fc\u015fteri hizmetleri y\u00f6neticilerinin i\u015f y\u00fck\u00fcn\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde azalt\u0131yor. M\u00fc\u015fteri hizmetleri \u00e7al\u0131\u015fanlar\u0131, m\u00fc\u015fterilere iyi hizmet vermek i\u00e7in her ge\u00e7en g\u00fcn yeni metotlar ar\u0131yor olsa da, zaman k\u0131s\u0131tlar\u0131 ve bir g\u00fcn i\u00e7inde hizmet verebilecekleri ki\u015fi say\u0131s\u0131 s\u0131n\u0131rl\u0131 kal\u0131yor. Bu anlamda da chatbot\u2019lar hem bankalar hem de kullan\u0131c\u0131lar bak\u0131m\u0131ndan olduk\u00e7a faydal\u0131 g\u00f6r\u00fcn\u00fcyor.<\/p>\n

3- Ger\u00e7ek Zamanl\u0131 Doland\u0131r\u0131c\u0131l\u0131k Tespiti<\/strong><\/p>\n

Finans sekt\u00f6r\u00fc hepimizin bildi\u011fi \u00fczere say\u0131s\u0131z g\u00fcvenlik tehditine ve doland\u0131r\u0131c\u0131l\u0131k aktivitesine maruz kalmakta. Yak\u0131n zamanda McAfee taraf\u0131ndan yay\u0131mlanan bir rapora g\u00f6re, t\u00fcm d\u00fcnyada finans sekt\u00f6r\u00fcndeki doland\u0131r\u0131c\u0131l\u0131k aktiviteleri yakla\u015f\u0131k 600 milyar dolarl\u0131k k\u00fcresel bir ekonomik kay\u0131ba e\u015f de\u011fer. Kullan\u0131lan teknolojiler de\u011fi\u015ftik\u00e7e, bankalar tehdit ve doland\u0131r\u0131c\u0131l\u0131kla m\u00fccadele edebilmek i\u00e7in yeni y\u00f6ntemler geli\u015ftirmek ve bu y\u00f6ntemleri en etkin bi\u00e7imde kullan\u0131ma almak durumunda. Bunun paralelinde ise b\u00fcy\u00fck veri (big data) bankalar\u0131n m\u00fc\u015fteri davran\u0131\u015f modelleri hakk\u0131nda derinlemesine bilgi edinmesinde \u00f6nemli bir rol oynuyor. Finansal riskin azalt\u0131lmas\u0131 konusunu de\u011ferlendirdi\u011fimizde, yapay zeka altyap\u0131s\u0131yla geli\u015ftirilen yeni \u00e7\u00f6z\u00fcmler ve yeni geli\u015fmi\u015f finansal modeller, bankalar\u0131n fon ak\u0131\u015f analizlerini ger\u00e7ek zamanl\u0131 olarak tespit etmelerine ve doland\u0131r\u0131c\u0131l\u0131k i\u015flemlerinin ke\u015ffedildikleri anda durdurulmalar\u0131na yard\u0131mc\u0131 olacak.<\/p>\n

Bankalar m\u00fc\u015fterilerine g\u00fcvenli ve h\u0131zl\u0131 i\u015flemler sa\u011flama konusunda hesap verebilir olmak durumundalar. Yapay zeka bu i\u015flemlerdeki sahtekarl\u0131klar\u0131 \u00f6nceden tan\u0131mlanm\u0131\u015f kurallar temelinde tespit etmek i\u00e7in kullan\u0131labiliyor. Ayr\u0131ca mobil bankac\u0131l\u0131k uygulamalar\u0131, davran\u0131\u015f analizine dayanarak herhangi bir m\u00fc\u015fterinin hesab\u0131ndaki \u015f\u00fcpheli herhangi bir aktiviteyi tespit edebiliyor. \u00d6rne\u011fin, m\u00fc\u015fterinin hesab\u0131ndaki k\u00fc\u00e7\u00fck hacimli i\u015flem ge\u00e7mi\u015fine dayanarak, b\u00fcy\u00fck miktarda herhangi bir \u00e7evrimi\u00e7i i\u015flem an\u0131nda durdurulabiliyor.
\nBanka ve finans sekt\u00f6r\u00fcnde yapay zeka ile ilgili pek \u00e7ok kaynakta i\u00e7erik bulunmas\u0131na ve medyada \u00e7ok fazla \u015fey s\u00f6ylenmi\u015f olmas\u0131na ra\u011fmen, bu konuda \u00fclkemizde hen\u00fcz az say\u0131da banka tam \u00fcretime ve hatta tam kapsaml\u0131 ara\u015ft\u0131rmalara ba\u015flam\u0131\u015f durumda. Bankalar mevcut durumda yapay zekay\u0131 g\u00f6rmezden gelemeyeceklerini anlam\u0131\u015f g\u00f6r\u00fcn\u00fcyorlar. Kendilerine ve rakiplerine vaat ettikleri \u00e7\u00f6z\u00fcmleri \u00fcretebilmeleri i\u00e7in ise yapay zeka \u00f6zelinde bir strateji geli\u015ftirmek durumundalar. \u00c7ok yak\u0131n bir gelecekte doland\u0131r\u0131c\u0131l\u0131k tespitinden, kredi ba\u015fvuru ve kulland\u0131r\u0131m\u0131na, risk y\u00f6netiminden m\u00fc\u015fteri deneyimine kadar yapay zeka (AI), insani eforlar\u0131n h\u0131z\u0131n\u0131, kesinli\u011fini ve etkinli\u011fini bankac\u0131l\u0131k ve finans \u00f6zelinde de art\u0131raca\u011fa benziyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

2018, farkl\u0131 yaz\u0131lar\u0131mda \u00f6zetledi\u011fim gibi, IT sekt\u00f6r\u00fc i\u00e7in olduk\u00e7a dinamik bir y\u0131ld\u0131. Kurumlar\u0131n, \u00f6zellikle verimlili\u011fi art\u0131rmak i\u00e7in i\u015f d\u00fcnyas\u0131na yapay […]<\/p>\n","protected":false},"author":4,"featured_media":128644,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[244],"tags":[],"class_list":["post-127106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr"],"acf":[],"yoast_head":"\nBankac\u0131l\u0131k ve Finans Sekt\u00f6r\u00fcnde Yapay Zeka - TesterYou<\/title>\n<meta name=\"description\" content=\"Bankac\u0131l\u0131k ve finans sekt\u00f6r\u00fcnde yapay zekadan nas\u0131l faydalan\u0131l\u0131r? 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