Chapter 1 — Design Thinking Background 

  • Definition of Design Thinking 
  • Business uses of Design Thinking 
  • Variety within the Design Thinking discipline 
  • Design Thinking mindset 

Chapter 2 — Fundamental Concepts 

  • Empathy 
  • Ethnography 
  • Divergent thinking 
  • Convergent thinking 
  • Visual thinking 
  • Assumption testing 
  • Prototyping 
  • Time for learning and validation 

Chapter 2 — Design Thinking Resources 

  • People 
  • Place 
  • Materials 
  • Organizational fit 

Chapter 2 — Design Thinking Processes 

  • The existence of numerous approaches 
  • The Double Diamond process 
  • The Stanford d.School 5-Stage process 
  • The Designing for Growth process 
  • The role of project management 

Chapter 3 — Designing for Growth Process Stages 

  • What Is 
  • What If 
  • What Wows 
  • What Works 

Chapter 3 — Design Thinking Tools and Methods 

  • Visualization 
  • Journey mapping 
  • Value chain analysis 
  • Mind mapping 
  • Brainstorming 
  • Concept development 
  • Assumption testing 
  • Rapid prototyping 
  • Customer co-creation 
  • Learning launch 

Chapter 3 — Design Thinking Application 

  • Applying Design Thinking to product development

Learning Outcomes 

  • Explain the Design Thinking approach to solving problems 
  • Apply Design Thinking approaches and tools to a variety of challenges and problems 
  • Participate positively in collaborative ideation and evaluation 
  • Compare different process models such as the Double Diamond, Stanford d.School, and Designing for Growth 
  • Test assumptions and accelerate learning through rapid prototyping 

Target Audience 

Relevant for the following roles: 

  • Anyone who wants to understand the theory of Design Thinking and apply this human-centered approach to create real business value 
  • Product managers, business analysts, marketing professionals 
  • Innovation and strategy teams 
  • UX/UI designers, service designers 
  • Testers and software developers 

Prerequisites 

There is no formal prerequisite. 

Course Duration: 2 days

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This certification provides comprehensive knowledge of the theory and practice of Design Thinking — a collaborative, innovation-seeking approach to problem solving that uses a designer’s mindset to solve business challenges. It covers core concepts such as user/human-centered design, empathy, prototyping, and iteration, along with different Design Thinking process models including the Double Diamond, the Stanford d.School 5-Stage approach, and Designing for Growth. It is one of the mandatory modules of the A4Q Certified Service Designer certification scheme. 

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A4Q® Design Thinking Foundation 

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