User Research Fundamentals
- Understanding User Needs, User Behaviours, Goals, Motivations, and Pain Points
- Carrying out Contextual Research/Inquiry
- Understanding the Product/Service Vision
- Decide who to Visit
- Schedule the Visits
- Carry out the Field Visits
- User Research Techniques (Surveys, Ethnographic Research, Job Shadowing, Interviews, Focus Groups, Diary Study, etc.)
- Hook Method
- A/B Analysis
- Data Analysis
- Share the Results and Communicate the Findings