Fundamentals of User Research
- Understanding user needs, behaviours, goals, motivations, and pain points
- Carrying out contextual research/inquiry
- Understanding the product/service vision
Planning and Conducting Field Work
- Deciding who to visit
- Scheduling the visits
- Carrying out the field visits
User Research Techniques
- Surveys, ethnographic research, job shadowing, interviews, focus groups, diary study, etc.
- The Hook Method
- A/B analysis
Analysis and Reporting
- Data analysis
- Sharing the results and communicating the findings
Learning Outcomes
- Systematically discover user needs, behaviours, goals, and pain points
- Select the user research technique (survey, interview, focus group, diary study, etc.) suited to the research question
- Plan and conduct contextual field visits
- Analyze qualitative/quantitative data collected and turn it into meaningful findings
- Communicate research findings effectively to stakeholders
Target Audience
Relevant for the following roles:
- UX researchers and product managers
- Business analysts, marketing professionals
- UI/UX designers
- Software developers, testers
- Anyone who wants to better understand user needs
Prerequisites
There is no formal prerequisite.
Course Duration: 1 day
Format: Case studies and hands-on exercises
Certificate: Certificate of attendance (not a formal/accredited certification)
This course covers how to discover user needs, behaviours, goals, and pain points — spanning the end-to-end user research process from contextual research/inquiry to planning field visits, and from surveys and interviews to A/B analysis. Participants learn how to analyze the data collected and turn it into meaningful findings, and how to communicate results effectively to stakeholders.