User Research Fundamentals

  • Understanding User Needs, User Behaviours, Goals, Motivations, and Pain Points
  • Carrying out Contextual Research/Inquiry
  • Understanding the Product/Service Vision
  • Decide who to Visit
  • Schedule the Visits
  • Carry out the Field Visits
  • User Research Techniques (Surveys, Ethnographic Research, Job Shadowing, Interviews, Focus Groups, Diary Study, etc.)
  • Hook Method
  • A/B Analysis
  • Data Analysis
  • Share the Results and Communicate the Findings

Intended Audience

• Software Testers
• Test Automation Experts
• Test Managers
• Business Analysts
• Software Developers
• Project Managers
• Product Owners, Scrum Masters, Agile Coaches

Course Duration: 1 day

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User Research Fundamentals Training