Introduction and Principles
- What are digitization, digitalization, and digital transformation?
- Industry 4.0, the Information Era, and their reflections on different domains
- How do enterprises assess digitalization? What is their approach?
- Creating an omnichannel strategy and customer experience in a digitalizing world
- Process automation and autonomous next-generation technologies and tools
Is Your Company Capturing Its Digital Value?
- Role play and simulation (Harvard Business Review case study — Stephanie L. Woerner, Peter Weill, and Ina M. Sebastian)
Learning Outcomes
- Distinguish between digitization, digitalization, and digital transformation
- Recognize the approaches organizations use to assess their digital maturity level
- Build an omnichannel customer experience strategy in a digitalizing world
- Identify process automation opportunities
- Evaluate a real digital transformation scenario through a case study
Target Audience
Relevant for the following roles:
- Professionals on digital transformation and strategy teams
- Senior and mid-level managers
- Business analysts, project managers
- Software developers, testers, test automation experts
- Product owners, Scrum Masters, Agile coaches
Prerequisites
There is no formal prerequisite.
Course Duration: 1 day
Format : Includes case analysis, role play, and simulation
Certificate : Certificate of attendance (not a formal/accredited certification)
This course clarifies the differences between digitization, digitalization, and digital transformation, and examines how Industry 4.0 and the Information Era are reshaping different domains. It covers how organizations assess their digital maturity, how to build an omnichannel customer experience strategy in a digitalizing world, and the opportunities offered by process automation and next-generation autonomous technologies. It is reinforced with role play and simulation based on a real Harvard Business Review case study.